DIGITAL SIGNAGE
A Picture Is Worth A Thousand Words . . .
or a thousand buck$ of increased revenue - and who wouldn't want that.
A study conducted in 2018 by Microsoft discovered that human beings have an average attention span of only eight seconds; only one second less than that of a goldfish. How does one know if a goldfish is paying attention, anyway?
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Research shows that digital signage draws visual attention 10 times greater than traditional print signage because 70% of our sensory receptors are in the eyes. Recognizing this finding, industries across all market sectors have gravitated toward digitized promotions of products and services to attract new target markets; and/or to communicate relevant information.
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The wide-spread use of digital means to interact with information and transact business has thoroughly infiltrated all aspects of daily living. We are experiencing a visual age where digital signage is exponentially becoming an integral part of the way people engage, inform, and entertain.
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Digital signage is currently the most flexible visual communication solution that can accommodate countless applications for any type of organization, across all industries.
Don't be left behind. Capitalize on this trend by incorporating digital signage into your business, organization, or government entity.
Give us a call or send us an email to schedule a digital signage demo at no cost.
Impact Your Bottom Line
Digital signage is a powerful tool that provides high quality, visually effective electronic signage
and communications that produce attention-grabbing displays, dynamic updates,
informational banners, directional wayfinding, boost impulse purchases, and increase in-store
digital and social media presence; all while you maintain full control over the contents.
Benefits:
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Boost sales volume by more than 30%.
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Advertise to targeted geographic locations.
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Display promotions, emergency information, company metrics, weather, etc... in real-time.
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Measure traffic and effectiveness of engagement.
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Enhance customer experience and safety with contactless interactions.
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Personalize customer experience using content-rich software solutions.
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Fully integrate all social media platforms.
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Reduce perceived wait times.
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Meet ever-evolving communication needs.
Time and Cost Savings:
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Reduce print advertising or media; and related administrative time and costs.
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Update information with improved efficiency and ease.
Flexibility:
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Deploy and control content for multiple locations and/or multiple digital screens simultaneously from one remote site using your laptop, cell phone, or any device.
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Versatile and customizable content to meet the needs of your audience.
Create An Unforgettable User Experience
Implementing a digital signage strategy does not have to be complicated and confusing.
At Visual FX Signs, we are Digital Signage Certified Experts and Digital Signage Content and
Media Experts. We provide virtual consultations nationwide and will assist you with every step of
the process. Contact us for a live demonstration to showcase the capabilities and
digital signage solutions for your organization.
Your Business, Your Way
Digital signage gives you the flexibility to use the tools any way you want. Leverage your social media marketing campaigns onto digital displays for a cohesive, fully integrated marketing strategy across all your platforms. By combining the right equipment and software with robust content, digital signage can captivate audiences, reinforce your brand, and drive customer loyalty.
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Hardware
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Digital screens (or boards) and digital kiosks available in various sizes, types, thicknesses, resolutions, and functionality.
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Durable outdoor digital signage screens built to withstand direct sunlight, extreme temperatures and conditions.
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Mount screens to almost anywhere in portrait or landscape mode; bundled as a video wall, or other configurations.
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Specialty curved, tiled, and oversized display hardware available for unique applications.
Software
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Contactless interaction via voice control, gesture control, virtual keyboards, virtual reality, QR Codes, or augmented reality.
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Touch interaction options.
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Host of Machine Learning and Artificial Intelligence technology options.
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Customize the software components you want displayed on the screen.
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Operates through a local area network (LAN) or WiFi.
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Receive automatic updates.
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Easy to use.
Content
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Customize content using drag-and-drop individualized elements or select from several pre-formatted templates.
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Remote access and management of content from anywhere using a web browser.
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Add graphics, videos, YouTube, Google Docs, Vimeo, etc...
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Ongoing training, video tutorials, and tech support available.
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Create, update, and manage unique content yourself or partner with us to do it for you.
The Basic Network Setup
Each digital signage network requires basic input components that include a Content Management System (CMS), a digital signage player (or media player), plus software in order for it to function. The digital display screen (hardware) is the component that is interchangeable based on the application. The illustration below is an example of a digital signage network, and the following FAQ's may provide answers to your questions in more detail. If we've missed anything, please contact us or give us a call.
CMS
(server)
LAN/Wi-Fi
Media Player (houses Operating System)
Hosted or
On-premise
Software
PC, Laptop, Tablet, or Mobile Phone
(Remote control)
HDMI
cable
Content on varying hardware (screens)
Digital signage content displayed in portrait mode.
Digital signage content displayed in landscape mode.
Digital signage content displayed on a kiosk can be interactive.
Digital signage content displayed on a combination of screens to appear as one large screen.