Various types of digital signage advertisements in Times Square, New York.

DIGITAL SIGNAGE

A Picture Is Worth A Thousand Words . . .
or a thousand buck$ of increased revenue - and who wouldn't want that.

A study conducted in 2018 by Microsoft discovered that human beings have an average attention span of only eight seconds; only one second less than that of a goldfish.  How does one know if a goldfish is paying attention, anyway?  Further, research shows that digital signage draws visual attention 10 times greater than traditional print signage because 70% of our sensory receptors are in the eyes.  Recognizing this finding, industries across all market sectors have gravitated toward digitized promotions of products and services to attract new target markets; and/or to effectuate communication of relevant information.

 

The prolific use of digital means to interact with information and transact business has thoroughly infiltrated all aspects of daily living.  We are experiencing a visual age where digital signage is exponentially becoming an integral part of the way people engage, inform, and entertain.  Digital signage is currently the most flexible visual communication solution that can accommodate countless applications for any type of organization, across all industries.

 

Don't be left behind.  Capitalize on this trend by incorporating digital signage into your business, organization, or government entity.  Give us a call or send us an email to schedule a digital signage demo at no cost.

TV Screens

Impact Your Bottom Line

 Digital signage is a powerful tool that provides high quality, visually effective electronic signage

and communications that produce attention-grabbing displays, dynamic updates,

informational banners, directional wayfinding, boost impulse purchases, and increase in-store

digital and social media presence; all while you maintain full control over the contents.

Benefits:

  • Boost sales volume by more than 30%.

  • Advertise to targeted geographic locations.

  • Display promotions, emergency information, company metrics, weather, etc... in real-time.

  • Measure traffic and effectiveness of engagement. 

  • Enhance customer experience and safety with contactless interactions.

  • Personalize customer experience using content-rich software solutions.

  • Fully integrate all social media platforms.

  • Reduce perceived wait times.

  • Meet ever-evolving communication needs.

Time and Cost Savings:

  • Reduce print advertising or media; and related administrative time and costs.

  • Update information with improved efficiency and ease.

User controlling digital signage content from cell phone.

Flexibility:

  • Deploy and control content for multiple locations and/or multiple digital screens simultaneously from one remote site using your laptop, cell phone, or any device.

  • Versatile and customizable content to meet the needs of your audience.

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Create An Unforgettable User Experience

Implementing a digital signage strategy does not have to be complicated and confusing.

At Visual FX Signs, we are Digital Signage Certified Experts and Digital Signage Content and

Media Experts.  We provide virtual consultations nationwide and will assist you with every step of

the process.  Contact us for a live demonstration to showcase the capabilities and

digital signage solutions for your organization. 

 
Markets and Leading Uses for Digital Signage Boards
WAYFINDING

WAYFINDING

Help people navigate their way with interactive maps for college and school campuses; hospitals, malls, department stores, corporate buildings, entertainment venues, houses of worship, airports, hotels, multi-family abodes, and mass transit.

RETAIL / ADVERTISING

RETAIL / ADVERTISING

Reinforce brand identity, feature unique products and promotions; influence customer buying behavior, provide personalized interactive self-guided assistance, showcase complementary items, steer customers to specific areas of the store, and encourage impulse purchases.

VIDEO WALL

VIDEO WALL

Maximize valuable wall space by combining multiple screens to appear as one large screen, and display dynamic digital experiences that mesmerize audiences.

CORPORATE

CORPORATE

Display building directories, company goals, performance metrics, workplace posters, internal communications, and special events. Recognize employee achievements, boost morale, and improve cooperation.

TRANSPORTATION

TRANSPORTATION

Reduce costs by eliminating paper schedules. Display traveler information, mass transit routes, and schedule changes. Improve traveler experience with personal itinerary mapping; and trip planning to include specific places to visit like hotels, restaurants, and entertainment venues.

MENU BOARDS

MENU BOARDS

Promote specials with high-quality mouthwatering images.  Digital menu boards, drive-thru menus, and restaurant signage are upgrades from the physical menu. Making updates are easy as pie.

ENTERTAINMENT

ENTERTAINMENT

Post ticket prices, seating charts, events, show times, special promotions, venue information, and menus. Incorporate the digital screen into a comprehensive sign frame that showcases the company name and logo.

HOTELS / MULTI-FAMILY LIVING

HOTELS / MULTI-FAMILY LIVING

Showcase daily or upcoming events; weather, concierge information, promotions, special announcements, hours of operation, points of interest, meeting room reservations; and floor plans with their availabilities.

HEALTHCARE

HEALTHCARE

Digital maps and interactive wayfinding make navigating hospitals less frustrating.  Display staff, patient, and visitor communication; emergency alerts, waiting room signs, and hours of operation.

EDUCATION

EDUCATION

Update any signage in school with ease and efficiency. Improve learning, enhance community, spread information, and drive action with campus-wide digital communications. Display classroom directories, donor recognition, school calendars, meetings, special events, emergency announcements, and reduce printing costs.

HOUSES OF WORSHIP

HOUSES OF WORSHIP

Boost congregational engagement by displaying current/upcoming events, and meeting room assignments. Stream live sermons throughout the facility; and reduce costs by replacing paper signs and bulletins.

BANKS

BANKS

Transform the mundane customer encounter into a coffee shop-like experience with “infotainment” that provides relevant and timely information in an entertaining manner.

GOVERNMENT

GOVERNMENT

Announce health, safety, and other public service messages. Post airport flight schedules, broadcast emergency alerts, educate consumers, and improve customer service.

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Your Business, Your Way

Digital signage gives you the flexibility to use the tools any way you want.  Leverage your social media marketing campaigns onto digital displays for a cohesive, fully integrated marketing strategy across all your platforms.  By combining the right equipment and software with robust content, digital signage can captivate audiences, reinforce your brand, and drive customer loyalty.

Various sizes and modes of digital signage display screens.
Hardware
 
  • Digital screens (or boards) and digital kiosks available in various sizes, types, thicknesses, resolutions, and functionality.

  • Durable outdoor digital signage screens built to withstand direct sunlight, extreme temperatures and conditions.

  • Mount screens to almost anywhere in portrait or landscape mode; bundled as a video wall, or other configurations.

  • Specialty curved, tiled, and oversized display hardware available for unique applications.

User interacting with digital signage touch screen using forefinger.
Software
 
  • Contactless interaction via voice control, gesture control, virtual keyboards, virtual reality, QR Codes, or augmented reality.

  • Touch interaction options.

  • Host of Machine Learning and Artificial Intelligence technology options.

  • Customize the software components you want displayed on the screen.

  • Operates through a local area network (LAN) or WiFi.

  • Receive automatic updates.

  • Easy to use.

Brewmeister Bar & Meatery use digital signage to promote specials to viewers watching football game.
Content
 
  • Customize content using drag-and-drop individualized elements or select from several pre-formatted templates.

  • Remote access and management of content from anywhere using a web browser.

  • Add graphics, videos, YouTube, Google Docs, Vimeo, etc...

  • Ongoing training, video tutorials, and tech support available.

  • Create, update, and manage unique content yourself or partner with us to do it for you.

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The Basic Network Setup

Each digital signage network requires basic input components that include a Content Management System (CMS), a digital signage player (or media player), plus software in order for it to function.  The digital display screen (hardware) is the component that is interchangeable based on the application.  The illustration below is an example of a digital signage network, and the following FAQ's may provide answers to your questions in more detail.  If we've missed anything, please contact us or give us a call.

 

Cloud.
CMS
(server)

LAN/Wi-Fi

Digital signage player.

Media Player (houses Operating System) 

Hosted or

On-premise

Plus sign.

Software

Tablet, desktop, and cell phone screens.

PC, Laptop, Tablet, or Mobile Phone

(Remote control)

Arrows pointing in opposite directions.

HDMI

cable

Content on varying hardware (screens)

Arrow.
SCREEN IN PORTRAIT MODE
SCREEN IN PORTRAIT MODE

Digital signage content displayed in portrait mode.

press to zoom
SCREEN IN LANDCAPE MODE
SCREEN IN LANDCAPE MODE

Digital signage content displayed in landscape mode.

press to zoom
SCREEN AS A KIOSK
SCREEN AS A KIOSK

Digital signage content displayed on a kiosk can be interactive.

press to zoom
SCREENS AS A VIDEO WALL
SCREENS AS A VIDEO WALL

Digital signage content displayed on a combination of screens to appear as one large screen.

press to zoom
 

Frequently Asked Questions

What is digital signage?


  • Digital signage is a powerful tool that can be used to advertise, promote, inform, and convey information in real-time. It may be used to replace and/or enhance traditional print signage.
  • All digital sigange networks are comprised of six basic components:
    1. ​​​​​​Hardware - These are the display screens in various sizes, types, and applications.
    2. Content Management System (CMS) - This is the "server" that interfaces with the media player, which enables access to the software programs. A cloud-based CMS has no limits on users, storage, devices, maintenance, or back-ups. An on-premise CMS provides outright control over the network.
    3. Media Players or Sytem on a Chip (SoC) - This is the device or "hard drive" that interfaces with the CMS. The media player functions as the input/output mechanism and allocates memory. Most are external devices while some are built into the display screen.
    4. Software - These are the programs, called widgets, that produce the content.
    5. Operating System - Just like personal computers, the operating system acts as the intermediary between the media player and the software programs. Current operating systems available for digital signage are Windows, iOS, Android, Chrome, and Linux.
    6. Content - ​These are the images, videos, text, live feeds, maps, and other visuals displayed on the screen.




How much does digital signage cost?


  • The total cost of ownership of a digital signage network will depend on your company's goals, the application (free-standing, kiosk, outdoor, indoor, touch screen, etc...), your budget, and the support services you desire.
  • The cost of the hardware will depend on the size, application, bezel width, brightness, resolution, physical connectors, warranty details, and playback functionality.
  • Media players/SoC devices may come pre-loaded with dozens of standard software programs, called widgets. Media players/SoC may be purchased for a one-time price or on a subscrption basis. Emergency and Common Alerting Protocol (CAP) alerts are considered premium widgets and may require a monthly licensing fee.
  • Additional service solutions such as installation, implementation, content design, content management services, enhanced training, and personalized support are considered concierge and are optional.




I want a digital signage network.  How do I get started?


  1. We discuss your organization's needs, goals, application(s), budget, and identify your most critical success metrics for the use of digital signage.
  2. We conduct a site visit of your location to take measurements and determine the optimal place(s) of install for maximum visibility and audience engagement.
  3. After our discussion and assessments, we'll recommend the hardware, media player, software, deployment strategy, and additional service solutions that best suit your needs and budget.
  4. You can choose to purchase the entire digital signage network, install, and implement it as a do-it-yourself project; or partner with us during any phase of the project. If you prefer, we can turnkey the entire project from start to implementation for you. It's your business, done your way.
  5. Each digital signage network requires a power supply, wireless connection to the internet, or a local area network (LAN) in order to access the CMS.




How do I select the right equipment?


  • There are a variety of brands/manufacturers of digital signage equipment, with each having their own unique capabilities and compatabilities. We will guide you through the entire process to ensure you have the right equipment combination that is best suited for your application.
  • The core equipment that should be thoughtfully considered are:
  1. Display Screen - When selecting hardware, take into consideration screen size, optimal viewing angles, and distance from intended viewers. We recommend commercial grade LCD, LED, or IPS display screens over consumer grade screens, because they have higher contrast, higher brightness, additional ventilation, and are intended to be in operation 24/7. Also, 1080 pixels is the minimum resolution suggested for a more reliable high quality content output.
  2. Media Player - Your digital signage application is the primary factor in determining the type of media player needed. The more advanced the content you desire (ie. 3-D, 4-K visuals, or animations), the more robust media player you will need. In most cases, we recommend an external media player over a built-in player because it provides the flexibility to upgrade the software without having to upgrade the hardware, too.
  3. Software - Having the right software is critical to directing and shaping digital messages and advertising in order to maximize ROI. Most software come bundled with a standard set of widgets like weather, live traffic, YouTube, Vimeo, Google Docs, etc... and must be compatible with the media player. We recommend software that will be scalable with maximum relevance and complimentary upgrades.




How do I create the content to display on the screen?


  1. Spend some time determining the development, deployment strategy, social media aspect, and management of the content.
  2. With digital signage, content is king. Using a standard web browser, access the various pre-loaded drag-and-drop widgets and/or the pre-designed templates from the software package. Or use MS Power Point or other compatible graphics software to originate content yourself. Don't be afraid to be creative.
  3. Once you have created messages that are simple, easy to read, and free of spelling errors; add graphics, videos, calls to action, and be sure to rotate the content to keep it engaging.
  4. Leverage your in-house graphics department to create and manage the content, or partner with us to create and manage content for you.